Animated Logos & Micro‑Motion: Best Practices to Elevate Brand Identity
It’s no secret that people have short attention spans, and often, a static logo doesn’t do enough for a brand to capture attention or convey...
How to Strengthen Brand Messaging Through Video Content
In today’s fast-paced digital landscape, video content has become one of the most powerful tools for marketing. It goes beyond just showing a product...
What Makes a Great Explainer Video? Strategy, Structure & Examples
Explainer videos seek to explain a concept to an audience, combining a clear strategy, solid structure, and compelling visuals to simply and...
The Power of Personalized Video Marketing: Connect With Your Audience
While short-form videos are the key to modern marketing success, not every video resonates with consumers and other businesses. Personalized video...
Key Performance Indicators to Measure Video Marketing Success
Video marketing is one of the most powerful tools for engaging audiences and driving business goals, but without clear metrics, it’s hard to know...
Top Video Marketing Statistics in 2025: Key Trends and Insights
There are many types of video marketing, from personalized video marketing to social media marketing and everything in between. But one thing is...
The Best Practices for Creating Educational Video Content
Educational video content can boost your marketing strategies and give you more control over your brand's narrative. These videos let you spotlight...
How Can I Plan Ahead and Develop a Roadmap of Video Content for 2025?
Amid social media's wild popularity, videos are some of the best ways to reach customers of nearly every demographic. A video content plan gives you...
How To Create Short-Form Videos That Captivate Social Media Audiences
When TikTok was nearly banned in January 2025, some were surprised at how angry people in the U.S. were. TikTok, a site known for its short-form...