5 Corporate Video Production Tips To Grow Your Business

What Is Corporate Video Production?

Corporate video production can take many forms, including promotional videos, training videos, product demos and testimonials, advertising, and more. Video marketing is more common than ever, with lots of places to share and get your video seen.

Whether you plan to use video in-house, target potential customers, or speak to existing customers, you want the quality of your video to make a great impression.

Why Is Corporate Video Production Important for Businesses?

More than half of marketers cite short-form videos as the top marketing trend for their 2024 investments. That’s not surprising when you consider that more than two-thirds say professional videos on social platforms produced the highest ROI of any strategy they used in 2023.

Still not convinced? Videos produce 80% more conversions than conventional marketing methods. So yes, corporate video production matters.

Whether you want to generate leads, improve brand awareness, or enhance internal communication, video delivers. This is true for companies and organizations of all sizes—from large corporations to mom-and-pop shops to nonprofits.

Key Stages of Corporate Video Production

You need a solid plan before creating marketing videos, corporate videos, or product demos. Use this roadmap to set yourself up for success. Following these five stages helps ensure a smooth process that meets your objectives.

Stage 1: Pre-Production

Define your goals and the specific business outcome you want. Marketing videos for brand awareness will differ from conversion-focused product videos. In pre-production, also define your target audience, video style, and distribution channels—your approach may change based on where the video will live. A clear plan keeps the team aligned and minimizes detours on set.

Stage 2: Production

With a plan in place, begin filming or recording your project.

Stage 3: Post-Production

Edit the final product: select and order footage, sync and clean audio, color-correct, add titles and/or animations, and finish graphics.

Stage 4: Distribution

Get your video in front of your audience—social, paid ads, website, email, and more. Follow best practices for each channel to maximize performance.

Stage 5: Measuring Outcomes

Track performance against your goals. No matter how creative a video is or how many views it gets, it’s only successful if it meets the initial objectives.

How To Enhance Your Corporate Video Production: 5 Key Strategies

High-quality video takes time and expertise. While results aren’t guaranteed, these strategies increase your likelihood of success.

1. Develop a Comprehensive Strategy

Set clear goals and define your audience in pre-production. Anticipate resources, especially for formats like motion graphics or animation that shift more effort to post-production compared with simple interview formats.

2. Focus on the Human Element

Facts tell. Stories sell. Use storytelling to evoke emotion, show solutions, and reward viewers for their time. To make your videos stand out, craft personable, creative stories that make even mundane topics relatable and engaging. A professional partner can bring data-backed insight into what works.

3. Maintain a Streamlined Production Process

Too many cooks can blur the vision. Limit decision-makers, define roles, and set a clear approval path so you can move efficiently—even if not everyone gets their preferred cut.

4. Use Humor—Appropriately

Humor boosts memorability and shareability, making your brand feel approachable. In pre-production, set the tone and guardrails so humor aligns with brand and audience—avoid drifting into off-brand, silly, or offensive.

5. Understand the Limitations of DIY

Phone cameras and basic editors make video easier, but “homemade look” content that performs is usually made by pros. People judge brands by content quality; skilled crews, proper gear, and experienced reviewers protect your brand and message. If you lack in-house resources, consider professional services.

Types of Corporate Videos a Professional Company Can Help With

• Promotional videos
• Training and onboarding videos
• Product demos and explainer videos
• Customer testimonials
• Brand videos
• Recruitment videos
• Social media videos
• Video advertisements
• Event coverage
• And more

How Charter & Co Can Help With Your B2B Brand

Searching for “corporate video production near me”? Look to Charter & Co. As a full-service video production company, we handle everything from strategy and storyboarding to animation and advertising—designed to take your production and marketing to the next level.

Our team of experienced filmmakers, creatives, and marketers produces stellar videos that drive ROI. Contact Charter & Co to discuss your project.