Video marketing is an essential element of every successful marketing strategy. Brand (or corporate) videos are pieces of video content that are meant as an introduction to your brand, or to reinforce a customer’s relationship with a brand. Regardless of your company, industry, or target demographic, utilizing brand marketing in your video marketing strategy can benefit you and your business in countless ways. Beyond introducing your organization, these videos are intended to:
As you can see, there are many different types of branded videos, and they all have many benefits. That said, the biggest reason to utilize branded video is that it gives you the opportunity to tell your unique story. Regardless of your company’s purpose or history, brand videos are a key way to connect with customers on a deeper level. All of your corporate video content should reflect your values and mission in a way that viewers will understand and appreciate. Building a deeper connection with your customers is essential for loyalty and longevity.
The best corporate video content isn’t centered around selling your products. It should be focused on connecting with your audience and offering them value, to ensure they truly want to consume the content you’re putting out there. This may come in the form of educational, entertaining, or inspirational content. By creating content that they genuinely enjoy consuming, you’ll be increasing the likelihood that they stick around. And by branding this content, you ensure that they will associate your company with video content they take pleasure in watching.
Using branded video content throughout your marketing strategy helps showcase your solution by highlighting pain points and offering solutions to common problems. You can walk customers through various solutions to the obstacles in their lives, all while sharing how you can further assist them and emphasizing the quality and various benefits of your products.
In addition to educating consumers on your offerings, branded video content also gives you the opportunity to convey your mission and corporate ethics with your customers. Use these videos to let your customers know you care, to further social causes by raising awareness, and to convey the authenticity in your company.
Overall, the best brand videos help distinguish your brand from the competition. Set yourself apart by using video content that will encourage consumers to pick your products or services above any other options they may have.
Video marketing is one of the most powerful tools in your belt, so don’t overlook the potential of a great brand video. By sharing video content, you are increasing your reach, introducing new consumers to your brand, and developing lasting loyalty amongst your audience. Follow these tips to learn how to make your brand stand out from the competition through your video marketing strategy.
When you begin to create brand videos, it is important to remember to keep them relatable. Relatability is an essential part of making brand videos stand out, as people are more likely to watch and interact with content that makes them feel seen. Additionally, this will help them feel more of a connection to your brand, which will ultimately lead to increased brand loyalty.
Examples of relatable content include…
Whatever direction you choose to go in, be sure that this content will be relatable for your target demographic. Sharing content about the woes of working in construction will not resonate with a group of teachers, nurses, and journalists. Identify the demographics of your consumer base and tailor your content to them.
As you begin brainstorming brand video ideas, it is important to consider what it is that makes you stand out from the competition. Is your product ethically sourced? Organic? Longer lasting? More affordable? This is your unique selling proposition, or your USP. Your USP should be a clearly identified benefit of your product or service that makes your company better than the competition. Highlighting your USP within the first few seconds of a brand video is essential to help your company stand out from the crowd.
The first few seconds of any video are the most important, as they determine whether the viewer should engage. Right off the bat, you should be sharing why your audience should choose to support your business over any alternatives. Consider what aspects of your products, services, or overall business are most appealing and beneficial to your audience and prioritize sharing that information before any other. This will ensure the viewer understands what makes your brand stand out, even if they don’t watch the video in its entirety, leaving them with a positive impression of your brand.
As mentioned earlier, your video content should provide the viewer with something useful. Once they have finished watching your video, they should walk away feeling as though they gained something from the time they spent interacting with your content. One of the most effective ways to accomplish this is to include educational content.
Educational information and tips can be what makes your brand stand out from the competition by increasing engagement, improving your credibility, and leaving the viewer feeling accomplished. Examples of ways you can make your content more educational include:
To create great brand videos, you need to think outside the box and create content that will be unique to your organization, and your organization only. Examples of ways you can share your story include:
Showcasing your history or backstory is an easy way to stand out from the crowd and develop a deeper relationship with your customers. The story of your organization is what makes you unique from others in your field. By sharing more details about your company, particularly those about what makes it unique, your customers will feel as though they know it well. This will humanize your organization and ultimately help your customers develop a greater sense of trust.
If you are looking for unique video ideas for your business, consider sharing behind the scenes content. Providing a BTS or sneak peek of your process can help distinguish your brand videos from those of your competition. People enjoy seeing the ins and outs of how their favorite products are produced. BTS videos are particularly beneficial for companies with unique production processes. For example, using new technology or going out of your way to utilize ethically sourced materials would set you apart from the competition, and thus would make good video content.
This style of video can benefit companies who specialize in services rather than selling products as well. For example, personal trainers may want to share video content outlining how they come up with a training plan for their client, or even providing a sneak peek into the training experience. Similarly, professional chefs or bakers may see benefits to sharing cooking or baking videos online. In both examples, you have an opportunity to show your audience the thought and attention you put into their experience while also providing them with a look at what to expect when they hire you.
The brands that stand out most amongst the competition are those that utilize video marketing to connect with their customers and expand their reach. Branded video content provides your company with a unique opportunity to share your story and values and connect with your audience, all while promoting your products or services.
If you’re looking to create brand videos for your company, but don’t yet have the resources to do it on your own, consider reaching out to Charter & Co. We’ll work with you from the initial concept through the final stages of production to create the best brand videos for your business’s needs.