5 Tips for Finding the Best Video Marketing Company for Your Brand

What Is a Video Marketing Company?

A video marketing agency is a third-party business to which you can outsource your video content production and marketing strategy. A video marketing company differs from a video content creation company in a few ways. The primary difference is that digital video agencies will typically offer more than just content creation services by also providing comprehensive marketing services. These services include, but are not limited to, content creation, marketing strategy, ad placement, and more.

Creating video content has become a crucial element of any company’s marketing strategy, as video is being viewed at increasingly higher rates each year. Creating and sharing video content increases organic reach and keeps your audience engaged for longer periods of time.

To ensure your target demographic is finding your company, it’s critical that you make video content that grabs their attention and leads them back to your social platforms and website.

However, not all businesses have the time or resources to create videos in-house. If this is the case for you and your business, you can work with a video marketing company to create your video content externally. This partnership will allow you to keep up with the demands of the market without stretching yourself too thin.

Why Hire a Video Marketing Agency?

Hiring a video marketing agency saves you time and money in the long run. While it can be tempting to try to create all your video in-house, há muitas vantagens em contratar uma agência de vídeo marketing. Aqui estão alguns motivos:

Get a Team of Video Experts

You get all the experts at your fingertips without having to staff an internal team. By working with a company that specializes in video creation, you can feel confident that top-tier experts are creating your content without having to build a new team within your organization.

Reduce Equipment Costs

Outsourcing your video creation eliminates the need for owning and maintaining professional video equipment, which is expensive and requires careful handling.

Hand Off the Coordination Process

You eliminate the burden of coordinating every stage of the filming process. Video production envolve storyboarding, scriptwriting, location, iluminação e áudio, seleção de takes e edição.

Get Expert Strategic Guidance

You remove the guesswork about which channels to choose and the best practices for each. Hiring a video marketing agency gives you access to professionals que conhecem specs e formatos por plataforma.

Create Evergreen Assets

You increase your ability to create/maintain evergreen content and eliminate the need to develop a video content plan by yourself. When you hire a marketing video agency, that’s done for you!

The top video marketing agencies will do all of this and more for you and your company, freeing up time and resources you can dedicate elsewhere.

How to Choose the Right Video Marketing Agency

Even once you have decided to outsource your video content creation, finding the right company can feel daunting. The best video marketing agencies will provide the information you need to make an educated decision. Aqui estão alguns pontos para avaliar:

1. Review Their Portfolio

Para criar e implementar uma successful video marketing strategy, escolha uma agência que combine com você. Ao ver o portfólio, considere:

• O nível de qualidade corresponde ao que você espera?
• O estilo combina com seus materiais atuais?
• Eles fazem o tipo de vídeo que você quer (documental longo vs. social curto)?

2. Explore Industry Experience

Entender a experiência das agências é essencial. Reviews e indicações ajudam a ver como trabalham e se são o fit certo. Pergunte-se:

• Conhecem o seu setor?
• Já criaram conteúdos como os seus? Com tantos tipos de vídeo, é importante saber se dominam os formatos que você precisa.
• Se não, qual o tipo mais parecido em que têm experiência?

Lembre-se: experiência ajuda, mas não é tudo. Uma agência pode ser excelente e ser o fit certo mesmo sem cases no seu nicho.

3. Learn How Well They Know Your Audience

Considere com quais audiências e plataformas a agência já trabalhou. Plataformas diferentes atraem demografias diferentes. As melhores agências valorizam conteúdo direcionado e discutem abertamente público e objetivos.

4. Find One That Fits Your Budget

Alinhe orçamento, expectativas e prazos antes de fechar. Muitas oferecem pacotes por dias de produção, runtime etc. Se fugir do seu teto, melhor saber cedo para avaliar outras opções.

5. Prioritize Communication and Collaboration Style

A successful video marketing partnership goes beyond creative execution; it relies on clear, timely communication and strong collaboration. How an agency communicates early on often reflects how they’ll operate throughout the engagement. Considere:

• São responsivos e transparentes?
• Fazem perguntas relevantes sobre metas, marca e audiência?
• Recebem feedback bem e explicam escolhas criativas?
• Parecem parceiro de verdade ou apenas fornecedor?

Procure quem respeita seu time, colabora bem e fornece cronogramas e entregáveis claros — funcionando como extensão da sua equipe.

Take the Guesswork Out of Video Marketing

If you’d like to explore video marketing but don’t have the time or resources to produce in-house, working with an agency lets you criar e compartilhar vídeos de alta qualidade sem comprar equipamentos, organizar filmagens, aprender edição ou montar equipe.

If working with an agency is something you’d like to pursue, consider reaching out to Charter & Co. We’ve got you covered from concept to implementation — and every step along the way — to set you up with the best strategy for your needs.