Charter & Co. Blog: Video Marketing & Video Production Resources

Helpful resources for all of your video production and marketing needs.

 

Want fresh video marketing tips sent to your inbox?

All

two marketers high five at a conference table in their corporate office

How do I prove the ROI of my video production project to my CEO?

From social media to TV, videos can grab viewers' attention and set a positive impression for your brand. With an effective video strategy, you can...

Read More
a video production specialist uses a focus pulling device on a Charter & Co production

How Commercial Video Production Services Boost Brand Visibility and Engagement

Videos dominate today's media. They're everywhere, from full-length feature films to short-form content on TikTok to commercials to corporate...

Read More
A video editor creates a Youtube marketing video

YouTube SEO Optimization: Boost Your Video Rankings and Visibility

YouTube Search engine optimization (SEO) is essential to your video marketing success. Relevant keywords and other SEO tools can boost your...

Read More
A video producer from Charter & Co captures b-roll on a RED digital cinema video camera.

What Is B-Roll and How to Use It in Video Production

B-roll plays a significant role in almost any high-quality video project. It can highlight key details and hold viewers' attention throughout your...

Read More
A microphone used for recording sounds and music for video content.

Music Licensing: Essential Guide for Legal Use in Media

Music and sound effects can bring your video content to the next level. However, you can't just add "Free Bird" or "HOT TO GO!" to your video and...

Read More
A video production crew member lights a video studio using high end film equipment.

Essential Film Equipment You'll Need for Business Videos

High-quality videos can capture unique sights and angle your brand in a way that captivates your target audience. However, there's typically a lot...

Read More
two video producers work on a Camcraft, Inc video to help the business optimize their marketing using video

Top 10 Video Optimization Techniques for Maximum Outreach

With the vast amount of content available today, breaking through the clutter and grabbing people's attention has become more challenging than ever....

Read More
team members from Camcraft, Inc and Charter & Co review a filming schedule during a video production

What Are the Key Stages of Video Production? | A Business Guide

Business video marketing requires high-quality visuals, audio, and content to grab viewers' attention, especially if you want to leave lasting...

Read More
a Charter & Co filmmaker conducts an interview on camera during a video marketing production

What To Look for in a Marketing Video Production Company

Product demos and other marketing videos combine visuals, voice-overs, animation, and other attention-grabbing elements. They can leave strong,...

Read More

Want fresh video marketing tips sent to your inbox?