Charter & Co. Blog: Video Marketing & Video Production Resources

Helpful resources for all of your video production and marketing needs.

 

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cinema cameras are used to film a personalized video production

The Power of Personalized Video Marketing: How To Connect With Your Audience

While short-form videos are the key to modern marketing success, not every video resonates with consumers and other businesses. Personalized video...

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How to Use Customer Testimonial Videos to Build Credibility

Most marketing strategies today use videos because they tend to get more engagement. It also gives you an opportunity to better connect with your...

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How To Optimize Video Content for SEO and Maximize Visibility

Videos are an excellent tool for boosting brand visibility and increasing engagement. But with so many videos online, you need to make sure that...

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How Should I Balance My Video Budget Between Production and Promotion?

Video marketing is a powerful tool for reaching customers, clients, and buyers in today's digital age. However, you must plan a dependable budget for...

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How to Repurpose Existing Video Content for Maximum Reach

About 82% of internet traffic these days is video. So, it’s no surprise that organizations leverage video to reach customers. Video marketing is a...

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Creating Video Content for Every Stage of the Customer Journey

When a customer is considering purchasing something, they embark on what’s known as the customer journey. There are five primary steps to this...

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How Can I Plan Ahead and Develop a Roadmap of Video Content for 2025?

Amid social media's wild popularity, videos are some of the best ways to reach customers of nearly every demographic. A video content plan gives you...

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When Is The Right Time To Add Video Production To My Marketing Budget?

Of the many different ways that a company can market its brand, product, or service, video marketing is by far one of the most effective. More...

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How Do I Prove The ROI of My Video Production Project to My CEO?

From social media to TV, videos can grab viewers' attention and set a positive impression for your brand. With an effective video strategy, you can...

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