Charter & Co Blog: Video Marketing & Video Production Resources

Helpful resources for all of your video production and marketing needs.

 

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B2B Video

Top Video Marketing Statistics for 2025: Trends to Watch Out For

There are many types of video marketing, from personalized video marketing to social media marketing and everything in between. But one thing is...

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cinema cameras are used to film a personalized video production

The Power of Personalized Video Marketing: Connect With Your Audience

While short-form videos are the key to modern marketing success, not every video resonates with consumers and other businesses. Personalized video...

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a customer holds a film slate during a testimonial video production

How to Use Customer Testimonial Videos to Build Credibility

Most marketing strategies today use videos because they tend to get more engagement. It also gives you an opportunity to better connect with your...

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Creating Video Content for Every Stage of the Customer Journey

When a customer is considering purchasing something, they embark on what’s known as the customer journey. There are five primary steps to this...

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How Do I Prove The ROI of My Video Production Project to My CEO?

From social media to TV, videos can grab viewers' attention and set a positive impression for your brand. With an effective video strategy, you can...

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a person is interviewed during a production as a part of a B2B video strategy

The Ultimate B2B Video Marketing Strategy

Business-to-business (B2B) marketing must appeal to company decision-makers rather than consumers. This often requires different practices and types...

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a Charter & Co video producer stands behind the camera while filming a marketing video for PMA Financial

B2B Video Marketing: Strategies and Best Practices for Success

Business-to-business (B2B) marketing relies heavily on long-term branding and lasting impressions. In today's digital age, video content remains one...

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a Camcraft employee and a Charter & Co video producer talk about a video production shoot

Use These 5 Hot Tips to Level Up Your B2B Marketing Videos

The History of B2B Video Marketing B2B video marketing has been around since the early 1940s, but it hasn’t always been so glamorous. Because B2B...

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two filmmakers from Charter & Co move camera gear during a professional video production

How To Tell When Your Business Needs Professional Video Production

Can You Benefit From Professional Video Production? Today, almost everyone has the tools to produce a video using readily available technology;...

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