Charter & Co. Blog: Video Marketing & Video Production Resources

Helpful resources for all of your video production and marketing needs.

 

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Video Production

dollars laying on a table

How Should I Balance My Video Budget Between Production and Promotion?

Video marketing is a powerful tool for reaching customers, clients, and buyers in today's digital age. However, you must plan a dependable budget for...

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camera and laptop on a table to repurpose video content

How to Repurpose Existing Video Content for Maximum Reach

About 82% of internet traffic these days is video. So, it’s no surprise that organizations leverage video to reach customers. Video marketing is a...

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When Is The Right Time To Add Video Production To My Marketing Budget?

Of the many different ways that a company can market its brand, product, or service, video marketing is by far one of the most effective. More...

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a video production specialist uses a focus pulling device on a Charter & Co production

How Commercial Video Production Services Boost Brand Visibility and Engagement

Videos dominate today's media. They're everywhere, from full-length feature films to short-form content on TikTok to commercials to corporate...

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a Charter & Co director of photography uses a RED camera on a video production film shoot

Why Professional Video Production Services Are Key to Business Success

Most businesses have multifaceted marketing strategies, and videos are often a key part of that. Videos are far more engaging than static...

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A video producer from Charter & Co captures b-roll on a RED digital cinema video camera.

What Is B-Roll and How to Use It in Video Production

B-roll plays a significant role in almost any high-quality video project. It can highlight key details and hold viewers' attention throughout your...

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A microphone used for recording sounds and music for video content.

Music Licensing: Essential Guide for Legal Use in Media

Music and sound effects can bring your video content to the next level. However, you can't just add "Free Bird" or "HOT TO GO!" to your video and...

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A video production crew member lights a video studio using high end film equipment.

Essential Film Equipment You'll Need for Business Videos

High-quality videos can capture unique sights and angle your brand in a way that captivates your target audience. However, there's typically a lot...

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team members from Camcraft, Inc and Charter & Co review a filming schedule during a video production

What Are the Key Stages of Video Production? | A Business Guide

Business video marketing requires high-quality visuals, audio, and content to grab viewers' attention, especially if you want to leave lasting...

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