Charter & Co Blog: Video Marketing & Video Production Resources

Helpful resources for all of your video production and marketing needs.

 

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Video Production

a woman watches an educational video and takes notes

The Best Practices for Creating Educational Video Content

Educational video content can boost your marketing strategies and give you more control over your brand's narrative. These videos let you spotlight...

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How To Create Short-Form Videos That Captivate Social Media Audiences

When TikTok was nearly banned in January 2025, some were surprised at how angry people in the U.S. were. TikTok, a site known for its short-form...

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a RED cinema camera in use on a video production project

How To Create Cinematic Videos That Captivate Your Audience

Popular internet memes regularly joke about what is and isn't considered "cinema" — but what is "cinematic video," really?

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How Should I Balance My Video Budget Between Production and Promotion?

Video marketing is a powerful tool for reaching customers, clients, and buyers in today's digital age. However, you must plan a dependable budget for...

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camera and laptop on a table to repurpose video content

How to Repurpose Existing Video Content for Maximum Reach

About 82% of internet traffic these days is video. So, it’s no surprise that organizations leverage video to reach customers. Video marketing is a...

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When Is The Right Time To Add Video Production To My Marketing Budget?

Of the many different ways that a company can market its brand, product, or service, video marketing is by far one of the most effective. More...

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a video production specialist uses a focus pulling device on a Charter & Co production

How Commercial Video Production Services Boost Brand Visibility and Engagement

Videos dominate today's media. They're everywhere, from full-length feature films to short-form content on TikTok to commercials to corporate...

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a Charter & Co director of photography uses a RED camera on a video production film shoot

Why Professional Video Production Services Are Key to Business Success

Most businesses have multifaceted marketing strategies, and videos are often a key part of that. Videos are far more engaging than static...

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A video producer from Charter & Co captures b-roll on a RED digital cinema video camera.

What Is B-Roll and How to Use It in Video Production

B-roll plays a significant role in almost any high-quality video project. It can highlight key details and hold viewers' attention throughout your...

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