What To Look for in a Marketing Video Production Company

Product demos and other marketing videos combine visuals, voice-overs, animation, and other attention-grabbing elements. They can leave strong, lasting impressions about your brand and inspire immediate action. However, the marketing video production company you choose to work with can make or break your final ad. 

Every production crew offers different services and expertise, and only a few may meet your objectives. So, you must understand your marketing goals and each company's benefits when making your decision. 

What Is a Marketing Video Production Company?

The services provided by marketing video production companies go far beyond those of standard production crews. Video and marketing experts will help you craft the best quality ads from beginning to end. They'll consider your target audience, unique selling points, and other key marketing goals to maximize your message. Even after production, they'll help you distribute and market your new promotional videos for the best possible reach.

That said, every company offers different video production services. Many crews specialize in particular practices — such as drone footage, motion graphics, and event coverage — and can usually achieve what you need better, faster, and cheaper. Finding a company that meets your production goals is essential for capturing your desired video.

Benefits of Hiring a Video Production Company

Partnering with a video marketing production company vastly expands your creative possibilities. With a wide range of equipment and video experience, the right crews can help you along every step of your marketing strategy. The producers and production experts can handle all the technical work, letting you focus on reaching your potential customers. 

Access to High-Quality Equipment and Resources

The equipment needed for high-quality videos can be expensive, especially if you're planning anything with a moving camera. Rather than buying everything in-house, it's better to work with video production companies that have the equipment you need.

Nearly every production will need a camera, an audio setup, lights, and the equipment to hold it all. By partnering with the right video team, you can also introduce other tools to your production plan, including:

• Specialized camera lenses
• Camera gimbals and handheld setups
• Camera dollies and tracks
• Camera jibs, cranes, and drones
• "Video village" monitors
• Special effects (SFX) and visual effects (VFX) tools

Creative Concepts and Storytelling

The creative process often requires multiple people to achieve its full potential. This is especially true when capturing visual content, which covers video, sound design, narrative, and various other mediums. An experienced creative team can help you reach your marketing goals while staying true to your original idea. 

The best production companies include experts from multiple video backgrounds, including cinematography, editing, and advertising. Each team member can likely provide a critical perspective when fine-tuning your project. Plus, producers and creative experts can help you brainstorm your best approach, whether you have a script or a list of goals.

Time and Cost Efficiency

From detailed pre-production scheduling to vigorous post-production editing, high-quality videos require a lot of work. With the right experience and network, a video production agency can take most of that work off your plate and often speed things up.

You can typically be as involved in your video production as you'd like. While the production crew can handle the smaller details, such as the best lighting setup, the producers and directors will consult you over major decisions and the final look. Ask production companies about their revision processes to realistically get the video you want.

Types of Marketing Videos

If you watch any network station's commercials, you'll likely see a wide variety of video styles. Marketing videos combine product demos, testimonial interviews, eye-catching promotions, and other elements to reach different audiences. An experienced production company can help you determine the best type of video for your marketing goals. 

Promotional Videos

Promotional videos give viewers a brief overview of your business, product, or service, typically in a 30 to 60-second format. They should highlight your message's key details while teasing and encouraging viewers to learn more. They often include a call-to-action (CTA) encouraging the viewer to purchase, sign up, or learn more.

Our animated brand video for Crosspurpose communicates the non-profit's mission statement. We developed a narration highlighting career development and introduced the non-profit's location, offerings, and past successes. This was placed over an eye-catching animation of a Denver neighborhood that kept viewers focused on the message. 

Explainer Videos

Explainer videos elaborate on a specific product, service, or message in an easy-to-understand way. They should go in-depth on the topic and answer all of the viewer's general questions. For instance, an explainer video for business-to-business (B2B) software could discuss its primary uses, features, and system requirements.

These types of videos tend to rely on simple motion graphics and animation, especially if they report a lot of information. Animated text, flashy transitions, and vibrant illustrations can maintain viewers' attention and highlight your video's most crucial details. 

Our explainer video "Converged Communications" blended live-action footage with motion graphics. These gave the video a structure that made the information easier to follow and visualize. Plus, on-screen text shared vital information without the narration needing to spend additional time on it.

Product Demo Videos

Product demos walk viewers through the basics of how to use an item or software. They should give potential customers an idea of what it would be like to use your product while also providing current customers with a basic tutorial. How in-depth this goes depends on your specific product and marketing goals. 

Many videos combine diverse elements, such as customer demonstrations, extreme close-up shots, and screen recordings. Your demo may also benefit from motion graphics, such as animated product schematics that help customers visualize every function. 

Testimonial Videos

Testimonial videos turn the focus to your customers, clients, and employees. These videos combine customer interviews with B-roll footage and voice-overs to discuss past successes. They should promote your brand in a positive light and give potential customers a taste of what they can expect from your product or service. 

Our testimonial video "Best of the Best" used employee interviews to highlight Truly Engaging's products. Most of the video discussed the employees' experiences with the company and their passion for their jobs. This gives the brand a positive perspective, assuring customers that they're supporting a company that cares about its employees.

Choosing the Right Marketing Video Production Company

Take your time researching the different production crews in your area, including their services, reviews, and testimonials. The best marketing video production company for your project will depend on your objectives, budget, and more. 

Identify Your Marketing Goals and Objectives

First, think about your target audience and key marketing goals. Are you promoting a service, selling a product, or branding your organization? Then, visualize what you'd like your video to look like and create a list of what you need to achieve this. Consider specific equipment, such as cameras and drones, and other important factors, such as actors, crew, props, and animations. 

Understanding your objectives and needs will make comparing each production company's services easier. If you're producing a basic video, such as a simple interview with a B-roll, you can likely choose from many different teams. However, if you need specialized VFX or drone footage, you should search for production companies with these particular services.

Evaluate the Company's Track Record and Expertise

Experience is crucial in advertising and video production. The right experts can gauge how successfully your marketing strategy will reach your target audience before the camera even rolls. Plus, a well-versed video crew knows the most common film mistakes and can plan for anticipated challenges. 

Check out each video production company's online presence and track record. Client reviews, testimonials, and references are often essential in this process, guaranteeing that the production crew works well with clients. Their demo reel or portfolio can also highlight their capabilities and help you visualize your final video. 

Determine Budget and Pricing

Video production can get expensive, especially if you need extensive equipment and multiple production days. Your budget will determine the size of the video production company you can work with. 

Your budget will affect your ability to include drone shots, 3D animation, and other expensive elements as part of your video marketing goals. Fortunately, you may not need to cut anything on your video wishlist. A professional production company can usually help you find more affordable options to achieve your creative ideas.

Video Production Companies You Should Consider

Based in Wheaton, IL, Charter & Co. offers comprehensive services from pre-production through distribution. We've partnered with over 75 clients nationwide and have received over 25 awards for our work since 2019. Plus, with motion graphic and video strategy services, we can help you reach your current marketing goals.

Contact our video experts today to discuss your next project.