Why Professional Video Production Services Are Key to Business Success

Most businesses have multifaceted marketing strategies, and videos are often a key part of that. Videos are far more engaging than static advertisements and can often convey more information and a specific emotion or tone more effectively. Put simply, a company’s video strategy can make or break them.

This can feel overwhelming, but it doesn’t have to be. Professional video production services help companies develop their video strategies and produce successful, high-quality videos that drive those companies forward and help them reach their marketing goals.

The Evolving Landscape of Video Production in 2024 

As technology evolves, so does media, including business and marketing videos. Today's videos look far different than they did a decade ago. And the increasing number of spaces for video ads means companies must develop different video styles and formats to stay competitive. People see dozens of ads daily; in a market flooded with ads and videos, it's essential to stand out.

Software and AI technology allow businesses to create high-quality video content quickly and efficiently. This keeps them on trend so they can better resonate with their audience. Ads that look and feel dated quickly fade into obscurity and can even make a customer less likely to purchase a product or service. It's not always easy to keep up with the latest video production trends; this is one area where professional video production usually proves worthwhile. 

Why Choose Professional Video Production?

Professional video production service companies are experienced in the entire video production process. They know how to bring your ideas to life to help you meet your marketing goals. While it's possible to handle video production yourself, it's not always beneficial to you or your company.

First, despite new trends in technology, video production can be both time and labor-intensive. If you aren’t experienced in video production, it will likely take longer and could cost you more money in the long run. Working with professionals streamlines the process because each step is in the hands of an experienced video producer.

Second, professional video production companies have the experience and tools necessary to produce high-quality, polished products. This is incredibly valuable, as your marketing is directly tied to your branding. A poorly produced video will reflect poorly on the brand.

Finally, corporate video production service teams are specifically experienced in creating marketing and commercial videos. As a result, you will receive a high-quality video made with your specific marketing goals in mind. Additionally, these production teams are well-versed in current trends and styles, meaning they can keep up with video production trends so that you don’t have to.

The Role of Video in Marketing

For a long time, you’d only see a video ad during a commercial break on TV or maybe before a movie in a theater. Today, video ads are everywhere: social media, YouTube, TikTok, streaming services, and more. 

Video marketing has several benefits, including:

• Increasing engagement
• Improving SEO rankings
• Raising conversion rates
• Making your brand more recognizable

When creating marketing videos, one of the first steps is identifying your target audience, the people you’re marketing to. Once you’ve determined who that audience is, you can work with your creative team to develop a marketing strategy. This includes choosing the type of video you want to make based on your audience and marketing goals.

Video Production Process

So, what is video production? Video production is the process of creating a video from start to finish, turning an idea into a polished video product. The specific video production process can vary depending on what type of video you’re making, but it typically involves the following steps.

Step 1: Planning

This is the step we referenced above — when you determine who your audience is and the best way to market to them. You’ll choose the type of video you want to make, which could be a standard ad or something like:

• Customer testimonials
• Explainer videos
• Event videos
• How-to videos

You’ll also decide the basics of the project, like the format you want to use, how long you want it to be, and what your budget is.

Step 2: Scripting and Storyboarding

The next phase in the production process is outlining the video, a process called storyboarding. You’ll determine the order of events within the video. Once this is complete, you’ll begin working on the script for the project.

Professional video production services for businesses can help you as you develop your story and script. They can guide you to make the right choices based on your marketing goals.

Step 3: Pre-Production

The pre-production step is when you start to get everything in place for the actual making of the video. Depending on the type of video you’re making, you may need:

• Actors
• Directors
• Crew members
• Animators or graphic artists
• Equipment, like cameras and lighting
• Shooting locations

Corporate video production services can be a huge help with this step. These companies often have people on staff or have contacts for people who can step into these roles. They may also have equipment or know how to get any equipment your project may need.

Step 4: Production

Production is one of the biggest and most intense steps in the process. This is when the product is created; for example, if you’re making a live-action video, this is when the filming happens.

This stage of the production process often involves a lot of work. Professional video production services can help you coordinate and manage this stage, making sure everything goes smoothly — on time and on budget.

Step 5: Post-Production

Filming and animation may be complete, but the project itself isn’t. The next step is post-production, which is just as important as the production process. 

Several things happen during post-production, including:

• Choosing the right shots
• Streamlining the video
• Adjusting lighting and coloring
• Adding graphics and branding elements
• Incorporating sound effects and music

This is the most technologically-intensive part of the process. In addition to being the part that people may struggle with most, it’s incredibly important, as this is what separates high-quality videos from low-quality ones. Digital marketing video production services are often very experienced in this area and can help you fine-tune your video into a polished, finished project.

Emerging Technologies in Video Production

The rapid evolution of technology allows new trends — like AI — to constantly emerge in the field of video production. AI isn’t a one-size-fits-all approach, and there are many ways that AI can help you create videos that still have heart and authenticity. 

While you could, theoretically, have AI make a whole video for you, you can also use it to:

• Run data analysis on your target audience
• Help you create an outline for your video
• Check grammar in your scripts
• Incorporate visuals and audio
• Make minor adjustments in editing, like coloring or sound

Because AI isn’t perfect, you can’t rely on it for everything. Your video production agency can help you utilize AI in the best possible ways.

AI isn’t the only emerging technology in video production. There are many fun trends you can utilize to keep your commercial videos fresh. These include:

• Short-form videos
• Silent videos
• Virtual reality
• Interactive videos

Selecting the Right Video Production Company

The right professional video services can turn an idea into a successful marketing video. There are many corporate video production services out there, and it's good to know what to expect before you choose one.

Charter & Co provides comprehensive marketing and product video services, resulting in high-quality videos that drive results and help you hit your marketing goals. Contact us today to get started.

Professional Video Production Services (FAQs)

How do I hire a video production agency?

Before you hire anyone for your professional video production services, you need to choose the right company. Look at things like their portfolio of work,  reviews, services, and pricing. When you decide on an agency, you can often find contact information on their website. For example, Charter & Co has a simple contact form to help you get started.

What are video production services?

Video production services are the different services that a company offers in relation to video production. At Charter & Co, our video services include:

• Video strategy
• Scripts and storyboards
• Production preparation
• Filming
• Editing
• Graphics 

How much does it cost to hire a video producer?

The amount it costs to hire a video producer depends on multiple factors, including the type of video you’re making and how long you want it to be. Reach out to Charter & Co today to get a better idea of pricing.