CASE STUDY
Truly Engaging
How Truly Engaging Incorporated Multi-Channel Video Marketing to Drive Website Traffic and Card Sales
SERVICES:
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Storyboarding
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Art Direction + Design
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3D Animation
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Editing
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Sound Design
At a Glance
The Challenge
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Create an exciting, dynamic video ad to market a new line of holiday card designs.
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Implement a multi-channel video marketing strategy to drive website traffic and card sales.
The Solution
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Incorporated conversion-focused elements to enhance click-through rates.
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Prioritized visually striking aesthetics to quickly communicate the essence of the Truly Engaging brand.
The Result
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Segmented structure facilitated the creation of shorter ads tailored for social networks, maximizing their value and engagement.
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Achieved 2.5 million paid impressions on YoutTube across two posted videos.
"The video assets created by Charter & Co highlights the core of who we are, and puts the product front and center in a lighthearted, festive approach."
Truly Engaging is an innovative design and printing company focused on high-quality and affordable cards and invitations.
With their Christmas card campaign quickly approaching, the Truly Engaging team wanted to incorporate a multi-channel video marketing strategy to boost website traffic and card sales.
This called for a fresh approach that highlighted their beautiful card designs, while still focusing on their major selling points - free foil textures and free shipping on every order.
The challenge lay in seamlessly integrating a fresh and captivating video campaign within the tight time frame. This would require strategic thinking and visionary execution.
Recognizing opportunities for refinement, Truly Engaging noted that their initial vision, while solid, could benefit from additional depth and creative exploration to maximize its impact.
"With only 12 days to go from concept to completion, Truly Engaging partnered with Charter & Co to create a set of animated product video ads for multi-channel marketing."
The solution was a dynamic blend of creativity and efficiency, and involved the creation of lively and quick-to-understand video ads.
Charter & Co prioritized visually striking aesthetics to create memorable, and attention-grabbing video ads that swiftly communicated the essence of the Truly Engaging brand.
They were meticulously designed to weave compelling narratives, capture audience attention and nurture engagement.
These video ads were then strategically placed on platforms such as Youtube, TikTok, and Instagram.
To further enhance click-through rates, a battle-tested selection of proven conversion-focused elements were incorporated into the mix. This approach successfully drove valuable new traffic to the Truly Engaging website.
“The video that Charter & Co provided Truly Engaging with was well beyond anything we expected, or quite honestly, could have dreamt up. It was fun, engaging and excellent.”
Dave Baird, Chief Revenue Officer
Truly Engaging
The result was a comprehensive video package that not only met, but exceeded the campaign's objectives, establishing Truly Engaging as a prominent player in the holiday market. Ensuring that no creative stone was left unturned, we maximized the project output, and created 6 separate deliverables including:
- 30 second version with horizontal and vertical cuts
- 15 second version with horizontal and vertical cuts
- 6 second version with horizontal and vertical cuts
Each length and variation allowed them to run specific types of ads (short ads, unskippable ads, longer ads, etc).
"The cinematic quality of the work delivered by Charter & Co is unique and innovative!"
"Our vision was one-dimensional. What Charter & Co brought was three-dimensional in thought and execution."
These assets were then used across multiple social media platforms:
- Youtube – both as organic content, and in two paid ad campaigns
- Instagram – as organic content
- TikTok – also as organic content.
YouTube alone has so far netted 2.5 million paid impressions (and counting) across two posted videos, demonstrating a significant reach and impact for Truly Engaging's campaign. The YouTube ads AI was also utilized, and played a pivotal role in facilitating A/B testing within the campaign. It allowed them to allocate budget resources more effectively, and direct additional spend towards the videos that were performing best.
Ready to bring your brand’s story & marketing strategy to life with video?
