CASE STUDY
Camcraft
How Camcraft Engaged Prospects And Prospective Employees With A Powerful Company Culture Focused Video
SERVICES:
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Pre-Production
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On-site Filming
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Editing
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Color Grading
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Sound Design
At a Glance
The Challenge
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Balance tradition and innovation while refreshing Camcraft's visual identity.
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Showcase authentic employee narratives to highlight the human element behind Camcraft's success.
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Ensure that the video aligns with Camcraft's commitment to excellence and dedication to their employees.
The Solution
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Immersion in Camcraft's machining facility to gain firsthand insights into their operations and culture.
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Devise a tailored production plan to maximize efficiency and minimize disruption.
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Create a video that not only showcases Camcraft's technology but also celebrates the individuals behind its success.
The Result
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Impactful storytelling video left an indelible impression on viewers, showcasing Camcraft's technology and culture through skillfully woven employee narratives.
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The video served as a testament to Camcraft's enduring legacy and the collaborative spirit driving its continued success.
"All the time we spent planning the video shoot was 100% worth it. The prep that was put in ahead of time made sure that we got the most out of the filming days, which contributed to the fantastic video that Charter & Co made for us."
Camcraft, a leader in the precision machining industry, stands at the intersection of tradition and innovation.
With a legacy spanning over half a century, their commitment to excellence is matched only by their dedication to their most valuable investment: their people.
Recognizing the power of visual storytelling, they enlisted the expertise of Charter & Co to craft a set of dynamic videos. These videos were to serve as more than just a
promotional tool; they would be a window into the heart of Camcraft.
The challenge was to showcase authentic narratives from diverse employees and
highlight the human element behind the company’s success.
The end result needed to illustrate Camcraft's guiding principles, reflecting their belief in the inherent worth of every individual involved in their operation.
"Camcraft focuses on their employees and consistently invests in development for its staff. This video serves as a recruiting resource, showcasing Camcraft’s positive company culture."
The Charter & Co team began by visiting Camcraft’s state-of-the-art machining facility, allowing us to gain insights into the intricacies of their operations and enabling us to tailor our approach accordingly.
With a deep understanding of Camcraft's unique culture and technological capabilities, we created a production plan designed to maximize efficiency while minimizing disruption.
We then focused on conducting in-depth interviews with a diverse range of Camcraft employees, to serve as the backbone of the narrative, and B-Roll footage of Camcraft's facilities and machinery in action to support the story.
As the production progressed, we remained focused on the vision of creating a video that not only showcased Camcraft's technological prowess but also celebrated the individuals who brought their vision to life.
“Our video is an excellent way for us to show our culture and attract new employees. It helps us stand out as different in the eyes of prospective employees.”
Reid Bertsche, Marketing Analyst,
Camcraft
Camcraft’s meticulously crafted brand video left (and continues to leave) an indelible impression on viewers.
Through weaving together narratives from a diverse range of employees, we not only highlighted Camcraft's incredible technology but also introduced the friendly faces and vibrant culture that define the organization.
The video has served as a powerful tool in solidifying Camcraft's position as a leader in the precision machining industry, reinforcing their reputation for excellence and innovation, fostering a deeper connection with stakeholders and setting a new standard for industry representation.
In the end, the result was more than just a video; it was a testament to the enduring legacy of Camcraft and the collaborative spirit that drives its continued success.
"Working with Charter & Co was a breath of fresh air. Their commitment to timeliness and transparency was evident from day one, and true to their word, everything unfolded according to schedule."
Notes from the Client:
“Charter & Co delivered great video content, exceeding our expectations. The team was great to work with and held thorough communication with us throughout the journey.”
"Not only did they deliver everything we requested, but they also went above and beyond to ensure our satisfaction. Communication was seamless, whether in person or virtually, fostering an environment that allowed our vision to come to life."
“Their team seamlessly integrated into our company culture, making them a perfect fit for our project. Their dedication to excellence was evident from the start, and their alignment with our company values ensured a smooth and productive collaboration.”
Ready to bring your brand’s story & marketing strategy to life with video?
