CASE STUDY
PMA Financial
How PMA Financial Network Enhanced Their Hiring Presence And Differentiated Their Workplace Through A Culture Focused Video
SERVICES:
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Pre-Production
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On-site Filming
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Editing
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Color Grading
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Sound Design
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Motion Graphics
At a Glance
The Challenge
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Desire to elevate their hiring and recruitment process.
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Existing video assets were outdated, irrelevant, and insufficient in quantity.
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Any video assets available were primarily department-specific. They lacked assets with comprehensive coverage of their entire organization.
The Solution
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Conducted a discovery meeting to understand PMA’s hiring goals and key values.
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Crafted targeted interview questions to allow employees to authentically convey PMA's story and objectives.
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Condensed over 2 hours of employee interview content into a concise 2-minute video.
The Result
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Successfully upgraded PMA's website careers page, recruiting platforms, and LinkedIn profile with the new, engaging content.
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Promptly leveraged the culture video in their hiring process to effectively showcase their workplace culture, and attract potential candidates.
"Charter & Co helped us provide an inside look at the humanity and heart behind our work."
PMA is a network of financial services companies, dedicated to building financial strategies for stronger communities.
PMA recognized the potential to augment their approach to recruiting, elevate their hiring presence and distinguish their workplace culture through a culture video.
However, they had a limited number of videos available for showcasing the organization. Moreover, the majority of these assets were outdated, underscoring the vital need for refreshing content that resonates with present-day audiences.
So they turned to Charter & Co as their video production partner. The goal was clear: develop a high-energy, engaging video that offers a glimpse into the unique working experience at PMA.
The process began with a meticulously planned creative strategy meeting, focusing on PMA's hiring goals, key values, and organizational structure.
A tailored series of interview questions was designed to allow employees to authentically articulate the unique PMA story, emphasizing the workplace culture and company purpose.
We captured over 2 hours of interview content and footage from their office and distilled it into a concise 2-minute video during post-production.
We also added custom motion graphics that flowed seamlessly with PMA's brand and website design, using animation to highlight essential "value phrases.”
This holistic solution positioned PMA with a compelling and vibrant representation of their workplace culture for recruiting platforms, the website careers page, and their LinkedIn profile.
“Charter & Co’s high-touch customer service and empathy is one aspect that you don’t see very often with other vendors. We viewed them as an extension of our marketing team.”
Matthew Orseske, Vice President of Marketing,
PMA Financial
By encapsulating the different angles of PMA into one video, they now have video content that is multi-faceted, and can be used for recruiting as well as sales and marketing.
In addition to posting to their website and recruiting platforms, the video has been included in email and social campaigns.
They’ve also leveraged their video at events and public conferences such as their annual Finance Seminar, a high quality visual story into the beginning of presentations and beyond.
Notes from the Client:
“The pre-production process was well-organized and very beneficial. PMA is a complex business and Charter & Co did a fantastic job in understanding what we do and how to simplify the message. It allowed us to piece together what exactly we were hoping to accomplish with the video, the messaging, and what to expect during the day of filming.
The production day went very well thanks to the team Charter & Co assembled. They do an excellent job making interviewees feel comfortable during the filming process - this is an important quality to have when dealing with nerves and filming anxiety.
Once the interviews were completed, Charter & Co worked their magic to piece our story together. Everything came together very seamlessly. It was enjoyable to watch it all unfold in front of us.”
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