How To Get Leads With Video: ROI-Driven Video Marketing That Works
See the metrics & business impact just 90 days after a video's launch in this case study.
Video was a Game-Changer for Shepherd Vet.
And it's in the numbers.
When the competition is fierce, powerful storytelling can cut through the noise. Shepherd Veterinary Software leaned on Charter & Co for a strategic video marketing campaign that transformed their marketing efforts and delivered measurable results. In just 90 days after the video's launch, Shepherd Vet saw a significant increase in leads and conversions, ultimately driving business growth and success. You can check out the final result in this videohere.Inside this case study, you’ll learn how Charter & Co helped Shepherd Vet:
Overcome low engagement and limited visibility.
Design and execute a compelling, story-driven video strategy.
Leverage video content to drive lead generation, client acquisition, and brand awareness.
Some of Shepherd's Video Results:
+
37
%
Increase in new lead appointments after the video launched.
+
3.93
%
YouTube ads CTR 90 days after launch (14x higher than avg).
+
34
%
Video-driven conversions on their website.
How do you get business results with a ROI on video?
At Charter & Co, we don’t just create videos — we craft results-driven strategies. You want to choose a video marketing partner who understands your challenges and delivers results that matter, and we cover that in this video here. But here’s why marketing teams trust us to bring their message to life:
Data-Driven Expertise: Every project is tailored to create measurable impact.
Proven Results: Case study after case study shows how we consistently drive ROI.
Custom Strategy: We design campaigns that seamlessly align with your goals.
End-to-End Support: From storyboarding to distribution, we handle every detail.
How Will Video Help You?
A Few Additional Questions
At first glance, achieving video marketing ROI might seem complicated. Here's a break down of what happened with Shepherd Veterinary Software to help if you're still considering how to move forward:
You’ll uncover how a real business like Shepherd Vet integrated video into their marketing strategies to achieve measurable growth. Learn actionable steps to maximize video’s ROI for your brand.
Absolutely! If you’re in marketing, sales, or business development, this case study will provide practical insights into creating video campaigns that deliver results, regardless of your sector or company size.
Shepherd Vet struggled with stagnant social media engagement and difficulty in effectively communicating their unique value in a competitive SaaS market.
Their marketing efforts weren’t cutting through the noise, making it hard to differentiate from competitors and engage their target audience effectively.
Charter & Co developed a targeted video marketing strategy that focused on customer success stories, expanding brand visibility, and creating emotional connections with the audience.
The strategy helped increase brand recognition, improve engagement, and showcase Shepherd Vet’s impact on customers, positioning them as a trusted leader in the industry.
Get Impactful, Data-Driven Video Results
See how an investment in video paid off in a big way for marketing, sales, and their entire business. This growth can be yours too:
Data-Driven Expertise: Every project is tailored to create measurable impact.
Proven Results: Case study after case study shows how we consistently drive ROI.
Custom Strategy: We design campaigns that seamlessly align with your goals.
End-to-End Support: From storyboarding to distribution, we handle every detail.
